Order updates that customers can reply to
Confirm new orders, send shipping updates, and notify customers when their order status changes. When someone replies, the message reaches your team in Flownally's shared inbox, not a no-reply address.
What you can send from your store
Cart reminders that skip completed purchases
Your store tells Flownally when checkout starts and when an order is completed. A journey waits, for example, two hours, then sends a reminder only if the customer hasn't purchased.
Campaigns that use customer data
Bring customer details, order information, and tags into Flownally. Use them to create relevant campaign audiences and give your team more context when customers reply.
Connect your ecommerce platform
- Shopify
- WooCommerce
- Other platforms
Shopify, WooCommerce, or a custom-built store? Flownally's API lets developers connect ecommerce systems that can send the required customer data and store events. Once connected, your team can manage automated journeys without coding.
How your store connects to Flownally
Once connected, your store sends events to Flownally, and your journeys turn them into WhatsApp messages. Here's how it works:
Getting started
Create your Flownally workspace, connect WhatsApp, and generate an API key for your developer.
No developer on your team? Plan the setup with us
Developer resources
FAQ
Questions about WhatsApp ecommerce integration
What is a WhatsApp ecommerce integration?
A WhatsApp ecommerce integration connects your online store to WhatsApp. Store events, such as new orders or abandoned checkouts, trigger WhatsApp messages, and customer replies reach your team.
Is there a Shopify or WooCommerce app?
No. Flownally connects through its API, not a ready-made store app. Our WooCommerce guide includes example plugin code that requires developer setup.
What can my team change without a developer?
Once connected, your team can edit messages, wait times, conditions, and campaigns using Flownally's WhatsApp automation tool. Changes to the integration or data mapping may still require a developer.
Do I need approved WhatsApp templates?
Yes. Business-initiated WhatsApp messages require customer opt-in and approved message templates.
How much does WhatsApp ecommerce integration cost?
API access is included in Flownally's subscription. Meta's WhatsApp messaging fees are separate. See our WhatsApp pricing guide for details.
Ready to connect your store to WhatsApp?
Connect store activity with customer conversations, and manage your next steps in Flownally.
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